Product Manager
UX/UI Designer
UX Researcher
Figma
Illustrator
Photoshop
3 UX Researchers
2 UX/UI Designers
Independent designers struggle to gain visibility in a saturated market.
of new brands fail in the first five years from lack of visibility
of fashion shoppers rely on visual platforms for inspiration
of online shoppers are more likely to purchase from curated recommendations
How can we help independent designers get noticed, manage their shops easily, and see their progress?
An app that helps independent designers get noticed with personalized recommendations, community collections, and easy-to-make mood boards to showcase their work.
We first analyzed competitors using a SWOT analysis and organized our findings into Affinity Maps, HMWs, and POV statements to define our features.
We then interviewed five independent designers to identify their challenges and needs.
It's hard to get noticed.
It’s time-consuming.
It’s competitive.
It’s difficult to manage shipping.
Enhanced discoverability.
Automated business operations.
Enabled full profile customization.
Optimized fulfillment.
From our research, we developed user journey maps and low-fidelity wireframes to piece our solutions together. After a team critique, we then moved onto hi-fidelity wireframes.
Introduces users to the app’s purpose.
Helps users discover and shop for clothing based on their style and interests.
Uses AI to find and recommend visually similar clothing for easy browsing and shopping.
Allows users to buy and sell clothing through independent seller profiles.
To ensure readability, we chose Satoshi to maintain a clean and modern feel. For the entire design, we utilized a 4-column, 20-margin, 10-gutter grid system.
For consistency and scalability, we built a reusable component library.
