Product Manager
UX/UI Designer
UX Researcher
Figma
HTML
JavaScript
1 Developer
4 UX Researchers
3 UX/UI Designers
Users struggle to efficiently manage funds in crypto, leading to missed opportunities and wasted time.
of newcomers don't know how to start with crypto
of retail DeFi traders lose money within 6 months
of new DeFi users quit during the 7+ step setup process
How can we help investors easily manage their money in DeFi, reduce manual work, and maximize their earnings?
To bridge this gap with AI-powered education and insights, giving users the confidence to make informed decisions from the very first step.
We first conducted competitive analysis and ecosystem research, synthesizing into HMW's to identify key pain points in the crypto user journey.
It's hard to understand.
It's confusing to set up.
It's overwhelming to navigate.
It's intimidating without guidance.
Beginner-friendly education.
Smart rebalancing.
Customizable strategies.
AI-driven efficiency.
From our research, we made rapid user journey maps and low-fidelity wireframes to frame our findings. We then developed hi-fidelity wireframes after consolidating our thoughts.
Enables wallet connection for experienced users and guided setup for beginners.
Offers platform tutorials and basic investment education for new users.
Allows users to select risk tolerance and approve AI-driven optimization suggestions.
We chose Jakarta Sans both for it's versatility, using multiple weights for hierarchy, and for it's contemporary visual appeal. For the entire design, we utilized a 12-column, 64-margin, 20-gutter grid system.
We connected our prototype by fetching market data from in the backend using CoinGecko API, Alchemy API, and DeFi Llama API. Using that, we then created customized recommendations using ClaudeAI.
